Get to know us

Be the not is a Portuguese start-up created by two food engineers motivated to create a vegan product with a simple label with only real ingredients.

We are the fusion of innovation, food awareness and respect for animals and we want to offer new food options so that more people can make choices that contribute to a healthier lifestyle with respect for all living beings.

Join us in breaking traditions for a better planet and a kinder way of living.

Made in Portugal

Our Portuguese startup is driven by a mission: Revolutionize the way we think about food.

Why the name Be the not?

The name Be the not comes hand in hand with our mission: Revolutionizing the way we think about food. Therefore, the brand name translates as Be the not, be the change.

We want to demystify that a plant-based diet is boring, and we like to go against the grain in that matter!